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Amazon likely to be aided by Apple’s iPad e-textbook plan

20 January 2012

From The Australian:

[The convenience of e-textbooks] doesn’t mean Apple’s introduction of tools to spur e-textbook development will translate into a flood of iPad sales, which is how the company would make money.

One problem is the supply of e-textbooks. Apple’s iTunes Store has only a handful available to start. And publishers may limit future supply considering that Apple insists that they charge just $14.99 for each e-textbook, far cheaper than today’s prices. Even if lower prices discourage used-book sales, allowing publishers to sell more copies, Apple’s low price could still eat into total revenue.

. . . .

[T]he real winner may be Amazon, whose Kindle Fire tablet costs 60 per cent less than an iPad 2. There are already far more textbook titles available for the Fire, direct from Amazon or through publisher-supported start-up CourseSmart.

Link to the rest at The Australian (sometimes PG gets a login page at the link, but other times, he goes to the full article)

Amazon, Apple, Non-US, Tablets

One Comments to “Amazon likely to be aided by Apple’s iPad e-textbook plan”

  1. It is true that Amazon has lots of textbooks available for Kindle already. One immediate benefit of getting our teenagers Kindles at Xmas was that they were able to download textbooks from Amazon for their classes–both assigned and ancillary texts. Their back surgery from lugging monster textbooks back and forth to school can now be delayed a tiny bit.

    This is a fantastic use for the Kindles, which were purchased mainly to keep the kids reading novels (and that has worked out well, too).

    But if educational publishers are going to delay delivering textbooks to Apple because they fear the terms of the deal, that is one bigtime glitch in Apple’s plan for world domination of the textbook industry. There is a very hefty profit in educ. publishing (I know, I helped make my former publishers a bundle of money) and they’re not going to let Apple bully its way in just so it can sell more iPads.

    And like many others, I wonder how iPads are supposed to be purchased by struggling school systems. Many of our public schools lag decades in their paper textbook purchases.

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