From Digital Book World:
As tablet sales surge and put downward pressure on dedicated e-reader ownership growth, publishers are pessimistic that tablets will provide readers with an enticing reading platform.
According to a recent Digital Book World survey, conducted by Forrester Research, 31% of publishers think iPads and other tablets computers are the ideal e-book reading platform, down from 46% a year ago. Only 30% of publishers think reading tablets like the Nook Color and Kindle Fire are an ideal reading platform. This question was not asked in the previous year’s survey.
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“The devices [tablet computers] are capable of so many more distracting things,” said James L. McQuivey, Ph.D., vice president and principal analyst at Forrester, who conducted the survey. “If you have an iPad and 15 minutes to kill, are you going to do something more cognitively difficult like reading, or something brain-dead simple like going on Facebook or watching a YouTube video?”
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Kindle Fire owners read e-books on the device more than any other activity. A recent survey of 216 Kindle Fire owners by RBC Financial Group found that 71% list reading e-books as one of the two activities they do the most on the device. “Brose the Web” came in distant second at 39%.
These data about crossover devices contrast greatly with data about the iPad – only 53% of iPad users read books at all on the device, according to a September 2011 survey by Forrester.
Link to the rest at Digital Book World