From the mouth of Nathan Bransford:
“Like many out there on the Internet, I was rather shocked by Harper’s Magazine
publisher John R. MacArthur’s recent broadside against Google
. I wasn’t horrified because I disagree with the sentiment, though I do, but because it displayed shocking ignorance and incuriosity about one of the most important powers shaping the future of words.
“If you harbor fears about whether the leaders of traditional publishing are equipped to shepherd their institutions into a digital era, I urge you not to read it”.
“I don’t blame people for being disquieted by the rapid rise of new technology and the effects it has on our lives, and there is also a long tradition of literary technophobia that MacArthur is seemingly stepping into.
“I do blame people for incuriosity and failure to investigate the enemies you see in your midst. I do blame people for failing to adapt to the inevitabilities of the future. It’s not Google’s job to do your work for you and bring readers to you because… why again? It’s your job to understand how Google works and adapt accordingly so your existing readers can find what they’re looking for and so you can attract new ones.”
Agents, Big Publishing, Google, Self-Publishing, The Business of Writing