“In his book, Story, Robert McKee states that “to anticipate the anticipations of the audience you must master genre and its conventions.”
“Genre is as much a marketing tool as it is a story creation-tool. If a film or book has been correctly promoted the audience or readers approach the story with a certain expectation. In marketing jargon this is referred to as “positioning the audience”. This alleviates the danger of readers or audiences spending the first part of the story trying to find out what it’s about.”
“In film, music forms one such convention. Traditional love stories, for example, use a certain type of score to elicit emotions appropriate to that type of story. The mellifluous musical score for Gone With The Wind would not be appropriate for Alien, or vice versa.”
Interesting stuff. Read the rest here: Stavros Halvatzis.