From John Scalzi:
Yesterday Redshirts, my most recent novel prior to The Human Division, was made available in trade paperback format, which formally ended its hardcover format era. There are still hardcover editions out there, but Tor isn’t printing any more of them; from here on out its print presence will be in trade paperback. Aside from switching formats, this offers an interesting point in time to take a look at the Redshirts sales numbers and see what, if anything, they mean for me, and what, if anything, it means for the genre of science fiction in a general sense.
1. These are healthy sales, and importantly they are healthy and reasonably balanced across the formats the book was available in. This is an important thing because while people like to talk about eBooks being the future, or audiobooks increasing in popularity, the fact of the matter is that print sales continue to be important, and a solid author presence in physical book stores also continues to be important.
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2. This sales profile also indicates to me that choosing to work with established publishers — in this case Tor (for print and eBooks) and Audible (for audiobooks) — is a smart decision for me. There are arguments made for self-publishing, and many people will make them, but at this point, for the majority of self-published authors, self-publishing primarily gains you access to eBook sales. . . ..
. . .Aside from everything else they do — including editing, design, artwork, marketing and advertising (hey, did you see me on tour? Or see those Redshirt ads in Times Square?) — the market access these established publishers provide is reason enough to keep working with them.
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4. . . .it’s also clear that the largest chunk of my sales are in eBook. I attribute this primarily to two factors: One, my personal presence and history online, which presents me as an “online native,” with a core fanbase of similarly tech-savvy readers; Two, science fiction as a genre tends to have a tech-friendly readership, which is likely to have adopted electronic readers early. A third factor is that eBooks tend to priced more cheaply than hardcovers, which is not insignificant. That said, the healthy sales of the Redshirts eBook at the $11.99 price point suggests that readers are willing to spend at that level, which argues for publishers to continue at least initially to peg their eBook prices to their hardcover prices, lowering them as the print format shifts.
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Link to the rest at Whatever