Insights by John Cavnar-Johnson
Physical books were never really the publishing industry’s product. It was always the stories, ideas, and information contained in the books. Now that there are competing digital containers for almost everything that has traditionally been delivered via physical books, it is imperative that we take a hard look at the different industries which were hidden from view by our once-useful model of the publishing industry. Because these industries are moving to the digital world at vastly different rates and to very different digital containers: ebooks, apps, and the web. In my terminology, an app is a digital container that promotes user interaction with content rather than linear reading; an ebook is a self-contained reading unit mostly without external links; and the defining feature of the web is external linking. To understand the future of publishing, we have to let go of the idea of “the publishing industry” and look at its products based on the needs they fulfill.
Read it all at Digital Book World