From agent Kristen Nelson on Pub Rants:
I sat on a panel with my fellow agents Jane Dystel, Steve Axelrod, and Jay Mandel.
My question was this: “What should Publishers be learning from authors who are self-publishing?”
My answer was twofold:
1) Authors who are successfully self-pubbing release a lot of content and a variety of content regularly. For example, one of my authors publishes 2 novels a year but also publishes short content in between the major releases to keep the momentum going. Also, successful self-pubbers do a VARIETY of content. If one work is building (and therefore more appealing to the audience), then the author will set aside the other content and focus on what is building momentum. Because the author is in full control of the publishing, she can make that decision quickly and immediately act on it.
Publishers need to find a way to do the same.
2) Second, success is all about the metadata. Most editors input the metadata tags when the author contract is submitted and then don’t think about it again. Well, that’s not what successful self-pubbers are doing and that’s not what we do at NLA digital either. We are constantly tweaking.
For those of you wondering what the heck is metadata, these are the descriptive tags included in product description and in a lot of cases, embedded in the content file itself of electronic books, that allow a novel to be searchable and discoverable on distribution venues such as Amazon, BN, and Kobo.
Link to the rest at Pub Rants and thanks to Eric for the tip.