From The Militant Writer:
After being told for several years by every guru in the business (most of them styled as “social media experts”) that as a writer I must focus my attention on self-promotion through social media, I now consider myself to have become a social media expert myself — at least when it comes to matters writerly.
And I am telling you that those other social-media experts (and the publishers that parrot them) are full of crap. When it comes to book promotion, your time is far better spent on other kinds of marketing activities, or even in writing your next novel, than it is being anywhere on social media.
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And here’s the bottom line, my fellow writers: nobody goes on Facebook or Twitter or LinkedIn (or Tumblr or Reddit or even an Amazon forum) to read about your book or mine. They are especially uninterested in our novels. They might possibly be interested in a non-fiction book if they think that what it contains is going to help them somehow (change a tire or make a million dollars or find inner peace), but the creative stuff . . . ? Forget it.
. . . .
Rarely if ever since Gutenberg has anyone ever wanted to read a book because the author said he or she should read it. (Most of us have also never been interested in reading a book just because the publisher told us to read it.) Social media do not alter that reality at all. What readers want to read are books that other people – independent people, whom we respect – tell us we’ll enjoy, not what the books’ authors insist we will enjoy;
Link to the rest at The Militant Writer and thanks to Mary for the tip.