Comments on: Publisher As Prestige Brand? 02/2013/publisher-as-prestige-brand/ A Lawyer's Thoughts on Authors, Self-Publishing and Traditional Publishing Mon, 14 Jul 2014 00:26:27 +0000 hourly 1 http://wordpress.org/?v=3.9.1 By: ABeth 02/2013/publisher-as-prestige-brand/#comment-87876 Sat, 02 Mar 2013 06:22:46 +0000 ?p=37474#comment-87876 (And frankly, most readers would rather have lower quality that fits their taste than the highest quality that doesn’t.)

Heck, yeah.

Though at a certain point of low quality, I throw the thing against the wall and write my own. ;)

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By: ABeth 02/2013/publisher-as-prestige-brand/#comment-87874 Sat, 02 Mar 2013 06:20:05 +0000 ?p=37474#comment-87874 I thought the Gutter was where Paranormal Romance tended to land?

(And before anyone thinks that’s snidely snarky, I add: “Get your mind out of the gutter! You’re blocking my periscope!”)

I would say that Weber is actually Baen Ground Zero. Bujold started with Wars In Space (and on alien planets, sortakinda) and sort of branched out all over the place from there; I wouldn’t actually think some of her later books would be things Baen would’ve taken as a first book. On the other hand, neither did Baen try to direct one of their golden geese back onto the “Straight and Narrow.” They pretty much trusted her to bring her fans along anywhere she wandered.

Flexibility and theme-building… The publishers who’ve lost that have lost something valuable.

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By: David LeRoy 02/2013/publisher-as-prestige-brand/#comment-87778 Fri, 01 Mar 2013 21:38:23 +0000 ?p=37474#comment-87778 Deb,
That explains a lot then about the point of view. It appeared that they were largely unware of the entire industry of editors, book formating services, readers, and book cover artist that are now available to Indie authors. In many cases they are the exact same people who work with traditional publishing. I actually used an editor who is a subcontractor to Zondervan and Harper Collins. There was also no mention of authors self publishing their own back list of traditionally published books that now had reverted back to the author. This is another huge group of books now hitting the market.

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By: Geoff Burling 02/2013/publisher-as-prestige-brand/#comment-87753 Fri, 01 Mar 2013 18:58:42 +0000 ?p=37474#comment-87753 There used to be a book club that did exactly that: leather-bound, impressively printed versions of the literary classics like the novels of Dostoyevsky & Tolstoy. Unfortunately, they used the cheapest editions of the English texts they could find, & the books were basically little more than furniture to impress guests with.

I used to see the occasional copy of these versions in used book stores. (I haven’t seen their ads in a couple decades.) Collectors consider them barely a step or two above those ubiquitous Reader’s Digest books, & the bookstores often priced these printings accordingly. (They were hardbound copies, so they weren’t entirely worthless.)

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By: Geoff Burling 02/2013/publisher-as-prestige-brand/#comment-87749 Fri, 01 Mar 2013 18:50:55 +0000 ?p=37474#comment-87749 I wondered whether the Penguin Classics was a good example of a brand with value, but decided the question was moot. In its hey-day the Penguin Classics were exploiting an over looked market: second-tier classics for which existed a demand. More people would like to read, say, Gregory of Tour’s History of the Franks than know enough Latin to read it in the original. (And then there is the problem of understand his Late Antique Latin, which is far more difficult than Julius Caesar’s. let alone Vergil’s or Ovid’s.) However, Penguin had competition for classics in English from Oxford University Press for British authors & Library of the Americas For American, & from the Loeb Classical Library for Greek & Latin ones. They had to find those sweet spots, & when the series started (the late 1940s or early 1950s, I surmise) there were many.

However, the number of these second-tier classics might be large, but they were finite; after a point, they would need to publish works which needed to be marketed. A lot more readers fluent in English are familiar with the names of medieval poets than, say, the classics of Urdu or Swahili. Most of the Penguin Classics titles I can recall are translations from European languages with a few from Chinese & Japanese.

Short of some scholarly excitement for little-known Thai or Romanian authors of the 19th century spilling over into the general population, I doubt we’ll see many more Penguin Classics; from what I’ve read, the costs of translating a book — especially for exotic languages — is far higher than buying the rights to a new one, so there’s no incentive to add new titles to that imprint.

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By: Deb Kinnard 02/2013/publisher-as-prestige-brand/#comment-87724 Fri, 01 Mar 2013 17:05:17 +0000 ?p=37474#comment-87724 David, many, if not most, of the commenters on Ms. Lawton’s post are authors in the Christian fic market. We’re not a large group, and I know many of them. We tend to lag 2-3 years behind the general market in every change-area. So it’s not terribly surprising that the comments read as they do.

Our large industry group just got around, two-plus years ago, to announcing that “an ebook is a book”. One wonders how long it will take them to realize “a self published book is a book.”

The post didn’t come right out and say, “See, quality is why you need trad publishers, and publishers are why you need agents!” But it was there in subtext. Ms. Lawton is one of the group trying to convince writers to help hold back the tide.

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By: Jeremy 02/2013/publisher-as-prestige-brand/#comment-87711 Fri, 01 Mar 2013 16:32:23 +0000 ?p=37474#comment-87711 Very few people look at the publisher. People in the business do. Aspiring and midlist authors seems “publisher-obsessed”.

But the people who buy books? Unless it’s Harlequin or a very few other genre specific brands (like the publisher of Dungeons and Dragons books, stuff like that), buyers/readers don’t care much about who the publisher is.

My wife buys a ton of ebooks, and she couldn’t tell you the difference between Random House and Simon & Schuster if you offered her a $100,000 cash and 20 lbs of permanent fat loss no matter what she ate.

Could a publisher decide to specialize in, say, thrillers and develop a brand around it the way Harlequin has with romance? Sure. And if someone does, they will make good money and be a great business to own longterm if it’s a genre with longevity (mystery, thriller, romance, biographies, history, etc.)

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By: David LeRoy 02/2013/publisher-as-prestige-brand/#comment-87702 Fri, 01 Mar 2013 15:51:54 +0000 ?p=37474#comment-87702 I went to the blog last night to read the comments under that blog posting. It was remarkable how different the disccussion is at the blog, from the one here at The Passive voice.

The blog comments appear to come from a large number of other Literary agents, and industry insiders. The thinking feels like 2010 thinking. One comment questioned if there were readers who actually dared to avoid traditionally published books and only look for self-published books, gasp.

They appear to be completely unaware of the size and scope that indie publishing as how achieved, and probably totally unaware that this little blog entry was picked up here at the Passive Voice.

They seem to believe they are doctors who are going to cure the patient with some new treatment.

I believe this is an autopsy. The overwhelming evidence appears to indicate that the victim (traditional publishing) died from self-inflicted wounds.

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By: J.M. Ney-Grimm 02/2013/publisher-as-prestige-brand/#comment-87682 Fri, 01 Mar 2013 14:04:45 +0000 ?p=37474#comment-87682 Oh, brilliant! Yes!

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By: J.M. Ney-Grimm 02/2013/publisher-as-prestige-brand/#comment-87681 Fri, 01 Mar 2013 13:57:06 +0000 ?p=37474#comment-87681 Hahahahahaha! Zingo!

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