From agent Kristin Nelson on Pub Rants:
Last week my author Jana DeLeon, who has been digitally self-publishing her backlist titles, hit the USA Today Bestseller list at #98 for the very first time and for the very first novel she ever published: Rumble on the Bayou (originally published in 2007).
. . . .
Over two years ago, Jana and 9 other digitally self-publishing authors formed a marketing co-op where they pool ideas, platforms, and resources. Together this group creates aggressive strategies and they’ve seen remarkable results for every member of the co-op.
It gives a whole new meaning to “it takes a village.” I imagine most authors who are digitally publishing tend to go it alone. I’m seeing the real efficacy of marketing in numbers. And I also don’t think grabbing any old person will do. Each member of the group needs to be equally invested and savvy about what it takes to market digital titles.
On a side note, RUMBLE was originally published by the now defunct Dorchester back in the day. I had quite the battle to arm wrestle the rights back when they stopped paying royalties three years ago.
Link to the rest at Pub Rants and thanks to Eric for the tip.