From Self-Publishing Review:
Someone I know has just published their second book on Amazon and due to formatting issues has completely given up on selling any more books due to bad reviews, not about the book but about the formatting.
Then the same day, a friend, a well known self-publisher had the exact same problem with Kindle Fire formatting that I had six months ago when I published my book and is probably tearing his hair out as I write.
Why? Because you can’t even trust the Previewer you are sent to by Amazon to test the different formats for Kindle and iPhone and it’s basically becoming a massive problem to know which is skinny, which is fat and short, which is for photos, which needs headers – ridiculous.
What gets me is as a self-publisher is that I should be able to not worry if Amazon or Apple bring out a new device. I am not saying that CreateSpace/ Amazon should retrofit every single book uploaded to their system. No, I am suggesting something that as a web development specialist by trade I have suggested to many clients. Retrofitting is thinking inside the box and is of course impossible.
Link to the rest at Self-Publishing Review