From The Huffington Post:
Blog tours are all the rage right now for indie and traditionally-published authors. My advice: think it through, and then talk to other people who’ve done them, and think it through again.
I’d heard mixed reports about them, and decided to try one myself. Now I wish I hadn’t wasted my time.
Working with one of the tour-organizing web sites, I arranged for a two-week blog tour that ended up with 14 “stops.” The organizer was thrilled by the strong response.
. . . .
One blogger never ran a review, re-scheduled, then still didn’t run it. Nine other reviews did run, ranging from good to excellent. But some were cursory, and a number of them were by bloggers who apparently didn’t believe in proofreading, and weren’t very good writers to begin with.
Link to the rest at The Huffington Post and thanks to Barb for the tip.
PG wonders if book signings and blog tours are about as effective as peddling your book door-to-door.