Nothing to do with books, but like many people, PG enjoys IKEA. Artifacts from that store are found here and there in Casa PG.
IKEA undoubtedly has a unique view of the world. PG suspects he’s not alone when he feels slightly dislocated with product descriptions that combine Swedish and English. A couple of years ago, PG entered an IKEA in Barcelona and felt that same dislocation when he read signs that combined Swedish and Catalan. The Swedish seemed familiar and the lingonberries in the Barcelona cafeteria tasted exactly the same.
So, it follows that an IKEA commercial would not be like anyone else’s.