From Crime Fiction Collective:
The newest trend I’ve noticed is the republishing of the same book. What I see happening is that familiar books that were competitive on Amazon’s crime fiction list, dropped off the list, then came roaring back with a new pub date and a high profile.
What’s the advantage in unpublishing an ebook and republishing it? If you price it at $.99 and list it on a bunch of promotional sites and newsletters—or do an Amazon giveaway—the book will jump in sales and get picked up by the algorithm. And because the publishing date is new, the book will likely get ranked in the “hot new releases” list…despite the fact that it was available for years and has a hundred reviews. The reviews stay attached to the print version (which stays published), then the author just emails Amazon and asks them to link the print version with the “new” ebook.
. . . .
The practice seems deceptive. We all have the ability to upload new versions of our stories at any time without unpublishing them, so there’s no good reason to click that unpublish button. (Or none that I can think of.) But in the digital world, unpublishing is just a matter of pausing, or taking the file off the market for a while, so in theory, you could keep your book “new” all the time.
Link to the rest at Crime Victim Collective and thanks to Kathryn for the tip.