The iPad’s share of the UK tablet market has fallen from 73 per cent to 63 per cent in the last twelve months, according to figures published by YouGov.
The Tablet Tracker show a leap in the ownership of Android tablets, mainly through the cheaper Google Nexus 7 and Amazon Kindle Fire, while Samsung also made significant gains at the end of Q1 2013.
The Google Nexus 7, which went on sale for just £159 last year, has amassed 8 per cent of the total UK market, while Amazon’s cheap Android tablets accounted for 5 per cent of all sales.
Meanwhile, Samsung jumped from a 4 per cent to a 10 per cent share.
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The YouGov report says the fall of Apple’s tablet overlordship comes despite the launch of the iPad mini and fourth-generation iPad at the back end of last year.
Link to the rest at TechRadar.Tablets