From The Harvard Business Review:
I missed Twitter. I first heard about it when everyone did in 2006. And I started an account in a knee-jerk way. But I didn’t grasp it. In those days, I would just stare at the entry box and think, “What?”
Now of course, I pretend Twitter struck me as an irresistibly good idea the first time I heard it and that I was an early champion. I have forgotten and concealed the early days, the days in which I had no clue.
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The fact of the matter is our professional lives now churn with change. Markets change. Technology changes. Consumers change. Channels change. Competitors change. This is an era of disruption. Not disruption as the occasional event, but disruption as the constant, chronic condition of our professional lives.
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Stage 2: Repudiation. It turns out there are lots of people who don’t get the new technology and now social life is a little like a competition to show that we’re not “falling for it.” At this point, there can more social capital in saying that we don’t like the tech than that we do.
Stage 2 is marked by snappy one-liners. With the practiced ease of stand-up comedian, we can now be heard saying stuff like, “Twitter. What could I possibly say in 140 characters?” Or, “FourSquare? Why would I want to be mayor of my living room.”
Stage 3. Shaming. This is when we are so persuaded that we’re right and the new innovation is wrong that we are prepared to make fun of the credulous among us. I was on the receiving end after I gave a presentation on new media to a large advertising firm. When I finished, three planners took turns patting me on the head and telling me, “This Twitter thing. It’s just a fad. Give it a couple of months and it will go away.” We heard a lot of this sort of thing about Pinterest in the early days. Now it’s valued at $2.5 billion.
Link to the rest at The Harvard Business Review and thanks to Joshua for the tip.