Dan Lubart continues to provide excellent data on the sales of Kindle books in various price bands.
Here are the bands he tracks:
Band 1 – Super-discount: $0-$2.99
Band 2 – Discount: $3-$7.99
Band 3 – Value: $8-$9.99
Band 4 – Premium: $10+
Today’s post analyzes the impact of Amazon’s “Sunshine Deal” price promotion of about two weeks ago that highlighted some books by well-known authors at a discounted price.
So what we appear to be seeing is that the higher-price eBooks – typically the equivalent of new releases and trade paperback from known authors – have rebounded from the initial impact after about a week and regained their prior share of the Bestsellers list. Discount eBooks – more the equivalent of mass market paperbacks – have not recoverd and continue to be supplanted by Sunshine Deals – many if not most of which were probably in that $3-$7.99 price band before the promotion.
I think that we’ve seen Amazon flex its marketing muscles in a new way (although they have done this in the MP3 space since they began so it’s just new to eBooks) and the market reacted very strongly. They have the power to move the market, or at least a segment of it, for at least a limited period of time. Yet the segment buying high-price eBooks, despite lots of outcry against such pricing, has proved resilient and returned to these books after dipping their toes into the less expensive end of the market.
This got Passive Guy thinking (it happens only sporadically) about Amazon’s in-house publishing program. Combine the house books of Amazon with Amazon’s promotional abilities and you end up with a powerful combination that can move books in large numbers.
One more reason why it’s not as much fun being a Big Six executive as it used to be.
Link to the rest at eBook Market View