From author David McGowan:
I am a writer. I must dirty my hands with the marketing and promotional aspects of the business, because it is just that – a business. As a self-published author, you need to get your hands dirty in this side of things. But it can be fun when you do it right and start clocking up sales. Trust me.
. . . .
It seems harsh to call The Hunter Inside a product. It is a novel that I poured blood, sweat and tears into. Well, maybe not my own blood, but you get the picture. There’s certainly plenty of blood flowing through the pages!
. . . .
It’s all well and good learning the craft of writing and honing your skills, developing characters and a plot and carrying it all the way through to those two, sigh-of-relief-inducing words, ‘The End’. But reaching an audience is the thing that is more difficult for indie authors. We have to figure out how to market a self-published novel to reach the widest possible audience.
I’ll talk about the five-step routine that everyone does, but whether you can get it to work for you is another matter.
. . . .
Which takes me onto my last point. Number 5. An extension of engaging, or ‘building an author platform’. Put time and effort into your blog and your website. You can build a blog/website easily using WordPress. That’s what this is – a WordPress blog. A distinction I am starting to make and think about is the difference between the people who like to read this type of post that I write, and those who seek out my website simply as readers of my fiction. If my readers only see articles about formatting for Kindle, or the rise of eBooks versus print books, or the Amazon lawsuit, then they might instantly be turned off. ‘Mr McGowan, author, we have come here to find out about your work. What is in the pipeline? Tell me about your characters. Give me more, more, more because I’m your fan. I’m your Constant Reader, so give me something juicy to read’. OK, so I have a fairly decent blog and site, but I’m starting to think about making a distinction between the articles and advice and motivational pieces I provide for writers, and having a dedicated place for my readers to visit. So I might even have a second website, just for my readers.
Link to the rest at davidmcgowenauthor.com