From Jeff Bennington at The Writing Bomb:
. . .The lies run rampant. The lies are deadly. The lies set writers up for failure and they are like a disease that has the potential to thin out the indie author population within a couple of years.
. . .In all honesty, I didn’t want to tell myself that I’d become a bestseller for fear of sprouting arrogant wings, but in the deepest part of my mind I truly believed that it could happen with that one book — a common phenomenon for first time authors.
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- The cure to this disease is, of course, time. . . . Just because you can publish doesn’t mean you should…yet. . . .Fortunately, I found the cure: plenty of 1-star reviews and no sales. The medicine went down with a bitter taste, but it did the job.
- . . .Instead of trying to bolster review ratings by soliciting better reviews at the expense of your integrity, try listening to your critics and make improvements.
- Spend less time marketing your first book and study, read more, and write as often as you can.
. . .The first lie writers fall for is that writing a book is easy. When they finish, they discover that editing is harder. Then when they publish they discover that selling is the hardest part and nearly impossible, especially if you only have one book. This lie is perpetuated every time a new author hits Amazon’s Top 100 with their debut novel. What many indies do not realize is that authors like Darcie Chan are rare… very rare.
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- . . . When indies realize how much work is involved, and that a writing career requires a slow-boil mindset, they can relax, write more, and look forward to future success. . . .
- . . . I recommend spending about 8 hours a month planning your next months marketing (30 days in advance) and spend about 1 hour a day with your social media. Spend the rest of your free time writing.
- Sometimes we spend all our profits on marketing trying to make our dream a reality, when in fact, all we need is time and an adjustment in our expectations. Look to the future, my friend. Relax your expectations and let your sales grow with time and with more titles rather than expecting that rare bestseller.
Link to the rest at The Writing Bomb