Says Pew Study. From Digital Book World:
Publishers worried that readers who borrow e-books from libraries don’t buy books can put those worries to rest.
According to a new study from the Pew Internet and American Life project, those who borrow e-books from libraries also purchase e-books. When e-book borrowers were asked by Pew how they acquired the last e-book they read, 41% said they bought it.
“E-book borrowers are book lovers,” said Lee Rainie, director of the Pew Internet project. “They the heaviest book-reading cohort of the ones we measured. They are more into books than even e-book readers, the larger group they fall into.”
E-book borrowers represent about 12% of e-book readers, according to the study. Among e-book readers, about 21% of the population per a Pew study from earlier in the year, the buy rate is a slightly higher 55%.
For Rainie, the takeaway is that e-book borrowers are slightly more likely to borrow an e-book than e-book readers, but are still heavy book buyers.
Read the rest of the story here: Digital Book World
– Julia Barrett