From Book Promotion.com–
So, what’s going on in publishing this week? I should correct that to say “What’s going on in publishing that I actually care about this week?”
It is 400 bazillion degrees in New York this week, and as such, everyone is cranky and everything is taking longer. For instance, even this blog post took longer, as this theme decided that it no longer wanted to recognize carriage returns, so I had to go all old-school and hand-write some hard returns so that it wouldn’t be the world’s longest paragraph. Sweet! In the continued saga of “publishing goes digital,” I have the following updates from the trenches, as it were:
1. This week I had a weird “debate” with a person at a major publishing company about how they simply did not believe that eBooks should be priced below $10. My reaction to this: do you have a life-raft ? You are on the ideological Titanic. Publishers love to hate Amazon, but they sell a ton of books, and guess what? They penalize you in the form of lower commission if you sell a book for less than $2.99 or more than $9.99. To me, this means that Amazon will reward you if you stay in this profit zone. Why on earth would big publishing not want the millions of dollars’ worth of market research Amazon is conducting every single day, I wonder? Also, big publishing America, I would like to add that I talked to a New York literary agent this week who told me she just TURNED DOWN a $5,000 advance on a book for one of her authors because she wasn’t confident in the publisher’s digital capabilities. Oh! It burns!
2. I read this book, implemented some of this guy’s strategies, and am waiting and testing and recording results. HOWEVER, I think he is absolutely insane for dismissing blogging and social media as a factor in author success. I stopped reading his book once when he said “there’s no way Amanda Hocking blogged her way to success,” because I assumed anyone who would say something like that didn’t know the market and I couldn’t learn anything from him. Well, my bad, he actually does have an interesting method (though, just to warn you, it is MUCH more complicated and time-consuming than it initially seems), but I still think he’s dead wrong about people with active blogs and social media. Dead wrong. Amazon will adjust its algorithm just like Google does, your books will rise and fall in Amazon ranking (after the first six months of your first book being out, you will quickly tire of this), and while this method may fall out of favor, you know what will NEVER be impacted be mysterious algorithms or whims? A mailing list full of your loyal followers and readers who actually want to buy your books. I’m all for learning new things (in fact, I do it all the time so you don’t have to!), but it kind of bugs me when someone comes up with one theory, then dismisses all of the others. This strategy, if you choose to learn it, should be PART of your arsenal of writer tools, not the whole thing. Always be diversifying and building up that list!
Read the rest here: Book Promotion .com
– From Julia Barrett
Advertising-Promotion, Amanda Hocking, Amazon, Big Publishing, Books in General, Ebook/Ereader Growth, Ebooks, Indie Bookstores, Kindle, Marketing, Self-Publishing, Self-Publishing Strategies, Social Media, The Business of Writing, Writing Tools