Most authors want to make a profit on their books. Unfortunately, some people don’t care about booksand simply want to make a profit from the authors. Here are five of the most common scams. We’rerecreating their pitches,exposing the truth behind the con, and offering questions to help you avoid these fraudsters out in the wild.
. . . .
The Marketing Guru
This publicist must be a social media superstar! He promises Twitter followers, mentions on a dozen blogs, a well-publicized interview, press releases, and genuine Amazon reviews. It’s really expensive, but with coverage like this, you should make back your money in no time.
What They’re Not Telling You:
Bear with us. There are a few parts to this one:
Short of actual sales, many marketing results can be faked or inflated. Any publicist can claim to increase your Twitter followers by a thousand. It will cost about $14. But it’s not actual, meaningful engagement. And those dozen blogs? They might be paid for their positive (or scripted) reviews. Check the Klout scores of any publicist before paying. Klout isn’t a perfect measure of engagement, but you’ll seeif those thousands of followers are more than empty profiles.
Besides faking data, some marketers will charge for free services. Now, if you’re technologically challenged, there’s nothing wrong with paying a few dollars for someone to set up your accounts for you, if you know you can get it for free. But setting up a Twitter hashtag, posting a press release to free databases, these things shouldn’t be hidden behind fancy doublespeak. Don’t be afraid to ask about specifics.
Lastly, who is the target audience? It doesn’t make sense to promote your book to hundreds of other selfpub hopefuls. They’re in the same boat. They might buy a copy of your book, but they’re far from the ideal audience. And you can’t make any money selling to sock puppets, empty accounts, or other broke authors.
Link to the rest at Duolit