From The Christian Science Monitor:
So much for Gen Y stereotypes. Turns out they aren’t sun-deprived geeks sitting alone in the basement, with only a controller, joystick, or keyboard, and the final level of Skyrim to keep them company.
There’s a pile of books next to the game console, too.
Believe it or not, Generation Y might just be the most bibliophilic generation alive, according to a new consumer study. Gen Y – those born between 1979 and 1989 – spent the most money on books in 2011, knocking the longtime book-buying leaders, baby boomers, from the top spot, according to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review.
. . . .
[B]aby boomers’ share of book expenditures fell from 30 percent in 2010 to 25 percent in 2011, while Gen Y’s expenditure grew from 24 percent in 2010 to 30 percent in 2011 – a near-mirror-image swap. Not as surprising, about 43 percent of Gen Y’s purchases are geared toward online book buying, ”adding momentum to the industry shift to digital,” according to the report.
Link to the rest at The Christian Science Monitor and thanks to Louisa for the tip.