From Forbes blogs:
Have you bought a book from Amazon any time since the Clinton administration?
If so, Amazon is giving you good reason to box those books up and take them to your local used bookshop — or, better yet, put them up for sale on Amazon.com!
The company has launched a new program called MatchBook, wherein if you bought a book from Amazon any time from 1995 (when it launched) on, then you have the opportunity to buy a digital version of the book for a severely discounted price — $2.99 or less, with some being free.
. . . .
While it would be cynical to think that Amazon’s motivation behind this program is to juice used book sales on its site, clearly some in the publishing industry are thinking it.
. . . .
What’s intriguing about this program is that Amazon will now be able to up-sell readers who buy its print books with the ebook companion. This is a compelling sell becuase when you purchase a book on Amazon, you don’t get it until at least a day or two after you order it. If you order the print and ebook edition simultaneously, you can start reading right away.
For publishers, it could be enticing to get more revenue out of a reader who most likely is no longer a customer for a particular title after buying the print edition. Why would they pay $25 for a print book and then turn around and pay another $9.99 for the ebook?
Link to the rest at Forbes blogs