Home » Apple, Ebook Subscriptions, Ebooks » Digital bookstore Emily Books launches iOS subscription app for ebooks

Digital bookstore Emily Books launches iOS subscription app for ebooks

1 October 2013

From GigaOm:

Independent digital bookstore and publisher Emily Books already offers subscriptions to its monthly ebook selections through its website. Now it has launched an iOS app, “Emily Books Reader,” that lets users subscribe and read the ebooks on their iPhones or iPads.

. . . .

Emily Books, the independent ebookstore and publisher cofounded by writer and former Gawker editor Emily Gould, has offered readers a subscription model since its launch in 2011: One ebook a month, for $13.99 a month or $159.99 a year. Now the company is taking that model to iOS, with a new reading app that also allows subscriptions.

. . . .

The app, “Emily Books Reader,” was built by 29th Street Publishing, a New York-based startup that has also built iOS magazines for publications like Serious Eats and The Awl.

. . . .

“I got really excited about the idea of an iOS app because that’s how I read books. I loved the idea of just getting a push notification that a book was ready for me to read.”

Link to the rest at GigaOm and thanks to L for the tip.

Apple, Ebook Subscriptions, Ebooks

7 Comments to “Digital bookstore Emily Books launches iOS subscription app for ebooks”

  1. “has offered readers a subscription model since its launch in 2011: One ebook a month, for $13.99 a month or $159.99 a year.” This is rather steep for one book per month.

    • My thought too. I could see maybe four books a month, or even three at that price would suit an avid reader. So many ebooks are less than $10 unless this is a niche market, with specialty information that is really steep.

  2. “I loved the idea of just getting a push notification that a book was ready for me to read.”

    I guess some people are easily pleased…

  3. To interpret: “You WILL read the book we send you and you will be happy about it. And no, we will not tell you in advance what you will get this month, for that would ruin the mystique.”
    Oh my, well maybe these kind of top-down dictates work with the readers of their specialty niche, but it raises all kinds of questions for me. I prefer to have a variety to choose from and being the one to make that choice. Their approach just seems odd to me, but I’m obviously not in their targeted demographics.

  4. On what planet do they think $13.99 a month is reasonable for one book?

    “Emily Books currently has under 200 subscribers..” This for a service that has been around since 2011, according to the article. The iOS app is an extension of it. It’s a micro-niche at best.

    This ain’t no Netflix of books… And there’s no way it can compete with Netflix, for a start, which is part of the problem. You’d think booksellers would have worked out that they’re not just competing with each other any more.

  5. Emily Books largely focuses on “transgressive memoir and fiction,” usually written by women, that has never been published in digital format before.

    Seems like if you don’t have the same taste as the Emily, you’d hate it. But otherwise, it’s an exclusive and curated set of books and essays. Maybe that’s worth $13.99 to some. Still seems overpriced to me.

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