Home » Amazon, Self-Publishing Strategies » Kindle Direct Publishing Adds $1.5 Million Holiday Bonus for KDP Select Authors

Kindle Direct Publishing Adds $1.5 Million Holiday Bonus for KDP Select Authors

29 November 2012

From Amazon’s Media Room:

Amazon.com, Inc. today announced that a bonus of $1.5 million has been added to the KDP Select global fund this holiday season. This is on top of the regular monthly fund during the three-month period from December-February. December’s regular monthly fund is $700,000, plus $700,000 of the $1.5 million holiday bonus will be paid out for December, doubling the total amount available to authors in December to $1.4 million. The remainder of the $1.5 million bonus will be paid on top of the regular fund in January and February as well. Authors worldwide can earn a share of the total global fund every time their book is borrowed from the Kindle Owners’ Lending Library on Amazon.com, Amazon.co.uk, Amazon.de and Amazon.fr, and reach more readers than ever before.

“This holiday season, millions of customers will open new Kindles, and if they’re Amazon Prime members they can borrow a book from the Kindle Owners’ Lending Library for free. The unusual thing about KDP Select is that when this happens authors get paid. With record Kindle sales worldwide, and the recent expansion of the lending library to Europe, we expect the number of books borrowed this holiday season to increase significantly,” said Russ Grandinetti, Vice President of Kindle Content. “We’ve seen authors experience incredible success with KDP Select – in only a year it’s become commonplace to see KDP Select books on our best seller list.”

Link to the rest at Media Room

It will be interesting to see what effect this additional money will have on per-book payouts for each book borrowed from the Kindle Owners Lending Library. As many indie authors attest, for the past few months, payment for a borrow has been approximately the same as royalties earned on a $2.99 ebook sale on Amazon. The larger lump sum Amazon is providing will cover more books borrowed during the big post-Christmas surge in ebook sales.

Of course, signing up for KDP Select requires that authors remove their ebooks from all other online booksellers for at least three months. If an author signed a book up for the Lending Library now, this would mean that that ebook would be unavailable for post-Christmas purchase until the first part of March by readers who receive a new Nook or Kobo ereader for Christmas, for example.

If an author generates the large majority of ebook sales from Amazon, this may be a reasonable trade-off.

An author can enroll one or more ebooks for KDP Select by checking a box in the Bookshelf section of the Kindle Direct Publishing website.

Amazon, Self-Publishing Strategies

7 Comments to “Kindle Direct Publishing Adds $1.5 Million Holiday Bonus for KDP Select Authors”

  1. I took my novel out of KDP Select in June, and have re-enrolled it after nearly six months of pathetic sales at B&N, Kobo, and Smashwords. Kobo was especially disappointing: with the $100 payout threshold, at the rate I was selling it would be years before any royalties showed up.
    Perhaps when I have more books in the pipeline, discoverability will improve across all sales channels. Right now that’s a tremendous weakness with the other outlets.

    Interesting tidbit: my Amazon ranking declined precipitously within a few weeks of exiting KDP Select, a trend which turned around shortly after re-enrolling.

    Coincidence? Maybe, but I’m inclined to think their algorithms put a thumb on the scales, weighing certain variables differently if you’re exclusive to Amazon.

  2. Keep in mind, however, that the Kindle Lending Library has recently rolled out for all of Amazon’s Prime members in Europe. I don’t think borrows are going to get paid a great deal more, since now there’s a much bigger lending pool.

    Interesting times, though, and the only way to know is to wait and see…

    • That assumes that everyone in Europe can read English well enough to read it for fun.

      Note that it is not true in many countries. So I don’t think it’s going to matter that much.

    • It also assumes that Amazon users in Europe will sign up for Prime in great numbers, when the incentives to do so are a lot lower than in the US. Who needs free next day shipping, when all books and DVDs and every order over 20 EUR gets free shipping and shipments normally arrive the next day anyway? The free streaming movie thing isn’t available at Amazon DE (no idea about UK) and one free borrow a month isn’t that great an incentive, when you could just as easily buy the book (or pay for priority shipping in the rare case you really need it) for less than the annual price of Prime.

  3. Oooh, can’t wait! My books sell in the UK, but sales in other areas are beginning to pick up– Germany and Spain, for instance. Frankly, I’m quite happy with my sales and borrows via KDP Select. I completely understand what Pat Chiles is talking about.

  4. I have been pondering this for a wee while now. I wonder if anyone can tell me a bit more about the exclusivity requirements. It says that you cannot add an extra chapter or bonus material to your digital book elsewhere to make it ‘different’, but what about a collection/bundle? Would the collection/bundle be okay in Select while the separate ebooks are still in other channels?

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