From The Bookseller:
Publishers are looking to reignite plateauing digital sales off the back of the new, cheaper devices hitting the market.
But some analysts are predicting that it will be physical, not digital, books that triumph this Christmas.
Tim Davies, m.d. of The History Press, said he expected e-books to grow again next year, but that a change of focus was necessary. “[The plateauing] has given us an opportunity to draw breath and think more strategically about our 2014 and 2015 e-book activity,” he said. “It’s likely that we’ll ease off cranking the handle on conversion, and focus more on utilising social media and social media ‘listening post’ platforms to market our e-books.”
Osprey Group c.e.o. Rebecca Smart said: “I don’t think this has been a year of great change, more one of consolidation. There has been a move from product innovation, to thinking about how the business model can change—whether it’s bundling or subscriptions, that will be the next phase.”
. . . .
Nathan Hull, digital product development director at Penguin, said: “There is a distinct trend this Christmas coming in the form of 7-inch tablets, and our approach is to make our apps and other products available as widely as possible. We won’t develop something for the iPad, then think about converting it to Android, we build them agnostically from the beginning. I think this quarter will see a change in the skew of the app market to mean things are less Apple-focused.”
However, Douglas McCabe of Enders Analysis predicted this year would see “a Christmas for physical books”. He commented: “Books do well when household budgets are tight. The range of Christmas titles looks strong enough. We projected that digital book sales would grow rapidly but then start to plateau early, and we are seeing signs of that happening.”
Link to the rest at The Bookseller