From The Book Industry Study Group:
BISG’s Consumer Attitudes Toward E-Book Reading, powered by Nielsen Book Research and now in its fourth and final year, reveals an emerging consensus around e-books and maturing consumption patterns, with important implications for trade publishers and content creators and distributors.
Now a normal means of consuming content and offering consumers a broad range of reading options, e-book growth has slowed and currently comprises about 30% of books sold.
. . . .
- Consumers are very interested in “bundling” print and digital versions of a book, with 48% of survey respondents willing to pay more for bundles.
- Just over half of survey respondents would pay more for an e-book if it could be given away or re-sold.
- Consumers do not distinguish between e-books published by traditional houses and independently published options when making buying decisions.
- While the numbers are relatively small, there is an increase in the number of people who buy print and digital versions of a book interchangeably and a slow decline in the number of people who exclusively buy e-books.
Len Vlahos, BISG Executive Director, said “Four years of consumer data shows clearly that e-book consumption has reached mainstream readers and has expanded well beyond early adopter ‘power readers,’ but that physical books remain a popular format for many consumers, especially in certain categories. This survey provides actionable information for companies across the industry to stay ahead of these trends.”
Jo Henry, Director of Nielsen Book Research, commented: “It is clear from four annual research surveys that e-books are in the later stages of the innovation curve and have settled into reasonably predictable consumption patterns. The likelihood of future growth will, in part, depend on improving the value perception of e-books among less committed users.”
Link to the rest at The Book Industry Study Group