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Nearly Half of Parents Plan on Buying E-Reading Devices for Kids This Holiday Season

21 November 2013

From Digital Book World:

E-reading devices and the digital books to fuel them will be popular gifts this holiday season, an October 2013 study by PlayCollective with Digital Book World reveals. Almost 46% of parents plan to purchase a new device for their child to read ebooks, up six percentage points from last year. Over half (57%) of these parents intend for the device to belong primarily to their child. And, good news for publishers, nearly three-quarters of parents plan on buying ebooks for their children this holiday season, more than last year.

. . . .

Although the Kindle Fire is once again at the top of the list, the percentage of parents planning to purchase the Fire has not changed since the end of 2012 (28% vs. 29% in 2013). The percentage of parents eyeing the newest iPad is similarly constant (18% in 2012 vs. 19% in 2013).

Link to the rest at Digital Book World

Ebook/Ereader Growth, Tablets

9 Comments to “Nearly Half of Parents Plan on Buying E-Reading Devices for Kids This Holiday Season”

  1. We bought a Fire HD for our daughter for her birthday in April. We’ll probably get another as a “family device”, which means the kids will take it over, since they’re so cheap now. I plan to upgrade my old Fire sometime soon to one of the really nice new bigger ones, and then my Fire will become a kid device too. (We have 5 kids and all except the baby are tablet users.)

    Yeah, except for my husband’s ipad (which was a Christmas gift) we’re a kindle family.

  2. So this article says this:

    “…good news for publishers, nearly three-quarters of parents plan on buying ebooks for their children this holiday season, more than last year.”

    But wait! Is it? Is it good news?

    Because in the last article that PG posted, an agent made it clear that Publishers couldn’t meet their profit margins with e-books. Obviously this means that the more e-books they sell, the more money they lose.

    Well that’s not a nice Holiday present. Poor Publishers.

    But wait! There is good news. Because another recent post PG linked to made it clear that e-book sales are down.

    Phew. Sigh of relief. Publishers will sell less e-books this Christmas and make more money. Everyone can relax.

    All is good and logical in Publishing land.

    • This just highlights how very Keystone Kops everything is, because you’re right that there are so many conflicting reports/messages. Corporate publishers and those associated with them have been talking out of both sides of their mouth.

      This article is correct, though, that it is, sadly, good news for corporate publishers. I don’t know where the agent mentioned was getting her figures or how she was drawing her conclusions (but then, I’m never clear on that, anyway), but publishers’ revenues and profits from digital are, pretty much universally, up.

      This is because despite their assertions otherwise, ebooks have no cost of printing or distribution. Their cost of production can be folded into the overhead/costs publishers would be paying anyway. They’re also paying less in terms of advances, and royalties have remained largely flat–but if you listen to the head of Random House, four out of five or five out of six or six out of seven books never earn out anyway (which means they never make enough profit to equal their advance, which means authors don’t get royalties from them).

      It’s good news for publishers because right now they’re still getting away with their crimes and making huge amounts of cash by investing in scam operations while paying authors less and less.

      Independent publishing isn’t the bubble. That was created by those corporations. At least when B&N shutters in a couple years and corporate publishers experience collapse and transition, the market will forge through. Readers will always have new books to find.

      • @ Will – I completely agree with you. I was a tiny bit tongue-in-cheek lamenting the financial loss Publishers would have to suffer if they sold a ton of books.

        But you argued the contrary very well. :)

        What the Publishing Industry is doing is called “spin”. They are trying to control the public image by saying “stuff” – it never seems to bother them that the ‘stuff’ they are saying one day is completely contradicted by the ‘stuff’ they say the next day….or complete silliness, like the idea that they can not make their profit margin on e-books if they are sold for ten bucks. Like you said, there’s no printing or distribution costs, or returns. That’s just silly. Doesn’t stop them from saying it though.

  3. As someone who writes for kids, I hope this is true.

  4. well i’m the one of that half parents planning to buy E books for this christmas season. actually i already bought last week:)

  5. So what the next generation will be early technology adopters? I thought kids only liked print.

  6. From S&S this month.


    “Sales of e-books and digital downloads led the gains, with total digital sales up 39% over the third quarter of 2012. At the end of the quarter, digital sales accounted for 27% of all S&S revenue compared to 21% at the end of last year’s third period.”

    Numbers will vary but this type of performance, and the split with digital, seems to be a trend for most of the big publishers the last year or so. Minus what they had to pay in their DOJ settlements of course.

    Going back to Ms. Gardner’s comments (and the dozens before it, almost unanimously from agents) about poor, poor publishers all being screwed by Evil Zon pricing…ugh.

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