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Tablets Are Becoming More Important Than Smartphones For Online Shopping

20 November 2013

From Business Insider:

This year will mark a major milestone for tablets and their influence on Internet retailers. We believe tablets will draw even with smartphones, and account for 50% of the total value of U.S. retail sales made over mobile devices.

How is it that tablets are beginning to overtake the smartphone for retail, despite the fact that there are fewer tablets than smartphones in consumer hands? It turns out tablets are perfect devices for “lean-back,” or power shopping sessions.

. . . .

Average order values, retail traffic, and conversion rates are higher on tablets, helping them punch above their weight class.

. . . .

Mobile now accounts for 59% of time spent on e-commerce.

Link to the rest at Business Insider

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2 Comments to “Tablets Are Becoming More Important Than Smartphones For Online Shopping”

  1. “Mobile now accounts for 59% of time spent on e-commerce.”

    That’s a huge number. I think for books, it makes it more important than ever to provide a catch cover, title, and blurb. Throw out those hooks for the folks enjoying some casual shopping, because they’re going to be doing more of it.

  2. I’m guilty of going into bookstores, finding interesting titles, looking them up on my phone’s Amazon app, and either buying a much-discounted paper version, or the ebook version…before I even leave the store.

    So yes, I’m one of these people.

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