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Ebook Sales Will Triple by 2016

2 December 2011

Juniper Research, a British firm focusing on mobile technologies, has released a study about the growth of the ebook market (“Mobile Publishing”). Digital Book World summarizes the research:

By 2016, e-book revenues from portable devices will reach nearly $10 billion and bookstores that don’t merge digital and traditional commerce may face extinction, according to a new report.

Already at $3.2 billion this year in worldwide revenues, e-book sales on portable devices are predicted to grow three-fold to $9.7 billion

. . . .

According to the report, about 30% of e-books will be purchased on tablets, 15% will be purchased on smartphones and roughly 55% will be purchased on e-readers by 2016. And bookstores in general will be under pressure.

“Unless bookstores can marry the digital and the physical, then they’re going to go under,” said Dr. Windsor Holden, research director at Juniper Research and one of the authors of the report.

. . . .

Some of the issues publishers will have to face in the next five years, according to the report, are legal challenges to the agency pricing model, Apple and potentially other booksellers blocking moves toward interoperability between reading platforms and reading devices, the rise of self-publishing and loss of revenue as out-of-copyright works are increasingly downloaded for free.

Link to the rest at Digital Book World

This study discusses the world-wide market and most of the people in the world don’t have good access to ebooks yet, but Passive Guy thinks the growth will happen sooner. Another report says ebook sales in the US doubled between September, 2010, and September, 2011.

Bookstores, Disruptive Innovation, Ebook/Ereader Growth