Barnes & Noble Announces Exclusive, Limited-Time NOOK eBook Gifting Offer In-Store Only
From a Barnes & Noble press release:
NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. . . . today announced a special “Buy One NOOK Book, Gift One NOOK Book for Free” in-store offer on a select list of popular, bestselling eBooks. Now through December 24, customers visiting any Barnes & Noble store can purchase one qualifying NOOK Book from a list of 20 titles and then select a title from that list to instantly gift to a recipient of their choice at no cost – a fantastic value and a perfect last-minute holiday gift. Ask a bookseller at any of Barnes & Noble nearly 700 stores nationwide for details.
The list of bestselling NOOK Books features perennial favorites including The Hobbit by J. R. R. Tolkien, The Lucky One by Nicholas Sparks, The Hunger Games by Suzanne Collins (any title from the trilogy) and America Again: Re-Becoming the Greatness We Never Weren’t by Stephen Colbert. Also included are popular children’s books like The Third Wheel(Diary of a Wimpy Kid Series #7) by Jeff Kinney and the Brave Read-Along Storybook from Disney, as well other great reads like the BN Recommends pick The Light Between Oceans by M. L. Stedman and The Life of Pi by Yann Martel. The full list can be accessed at www.nook.com/holidaybookoffer.
Link to the rest at 4Trader
So Barnes & Noble is bribing Nook owners to come into their bookstores to buy an ebook from a sales clerk?
During the very busiest shopping period of the year?
When checkout lines at Barnes & Noble are miles long? (they hope)
And clerks are impossible to find?
Is PG the only one who thinks this promotion leaves a little to be desired?
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With five days to go until Christmas?
Maybe if they had done this a month ago, seems like an act of despiration at this point. Somebody was listening to the yes-men and heard the sales projection numbers that they wanted to hear, rather than seeing what was really happening.
To bad really, the Nook is not a bad e-reader. It just has dumb parents. Its the “Little Man Tate” of the e-readers.
Stupidest “sale” ever. The greatest advantage of e-books is instant gratification. That means NOT changing out of my PJs to go find a new book, ESPECIALLY with blizzard conditions all over the country.
As a man once said, “There’s dumb, there’s f***ing dumb, and then there’s this.”
Yes, B&N is desperate. Less than a week before X-mas, I can sit in my favorite corner for the local B&N cafe for three hours and crank out some pages because the store’s quieter than my home.
This is somewhat at odds with the story carried yesterday on TPV where everyone was moaning that bookshops were too busy.
I think they were referring to indie bookstores, but there is a little spin going on in both articles.
Slightly off-topic, but, has anyone been having trouble with PubIt lately? I’ve had reports of people trying to upload new titles and running into walls.
Nah. When you hit the ‘publish’ button, you get a technical difficulty error, but it doesn’t matter. Everything processes just like always. Weird, I know.
So you a total of 20 titles to choose from?! This is all about a 2- for-1 sale from a pool of 20 titles? Can that be right? Why would they even bother.
I bet they have to go into the store because their programmers can’t figure out how to make that work on the online site. [/bittercoffeesnark]