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Buying Your Kids E-Readers, Tablets and Ebooks

4 December 2012

From Forbes blogs:

 Are you a parent with children aged 2-to-13 who read ebooks?

If so, chances are you’re buying your kid a device this holiday season to read ebooks on. According to a new study conducted by research firm PlayScience and Digital Book World, nearly 40% of parents who have e-reading children aged 2-to-13 plan on buying them some sort of e-reading device this holiday season.

. . . .

– Of the parents who are going to buy their kids an e-reading device this holiday season:
* 28% will buy a Kindle Fire
* 21% will buy the iPad Mini
* 18% will buy the iPad

. . . .

– Of parents of all children who read digitally, an astounding 66% intend on buying their kids digital content this holiday season
– Of those who plan on buying digital content for their kids, they plan on spending an average of $28.26 doing so

. . . .

So, if you take all the kids with parents aged 2-to-13 who are readers (and there are a lot of them) and figure about 40% of them are buying devices for their kids this holiday season and 66% of them are buying ebooks and such for them this holiday season, that adds up to a boom for children’s digital publishing.

Link to the rest at Forbes

Children's Books, Ebook/Ereader Growth

12 Comments to “Buying Your Kids E-Readers, Tablets and Ebooks”

  1. And thus here is the future of books. In the hands of children.

    Digital.

  2. I think this article missed how many nooks sold out during Thanksgiving sales.

    The big challenge here for indies is still reaching the readers or buyers of books for these kids.

  3. I bought the e-book version of “Mr. Popper’s Penguins” for my five-year-old son recently, but I read it to him from my Kindle. I have no plans to get him his own tablet or e-reader yet. That may change when he’s reading on his own and shows enough interest to justify the purchase.

  4. Yep. Two Kindle Fires going into the stockings Christmas morning for my 10-year-old twins.

  5. Yes. The iPad has been a lifesaver for my one kidlet who has autism. We’re definitely going to be purchasing additional iPads for our other kids–both for books and the educational apps.

  6. My kid’s been reading on her iPod — and later iPhone — for some time now! (I love buying from DRM-free places like http://ebooksdirect.dianeduane.com/ and Smashwords, where I can yoink the thing over to the kid’s e-reader without having to get her an account somewhere. Project Gutenberg has also found occasional favor!

    …actually, Project Gutenberg is 100% to blame for the kid’s obsession with Piper’s Little Fuzzy series. She found it on my phone and started reading it.)

    • Is that the classic Sci Fi? My hubby has ancient paperbacks in that series and my son read them too! I’ll have to go see if I can find the ebooks. Thanks!

  7. The problem with ebooks-for-children remains that the kids can’t buy them for themselves. They can’t get $20 birthday money from their aunt and spend it on ebooks without some level of direct parental oversight–and kids choose different reading material (and less of it) when it has to go through a parental filter.

    Smashwords technically doesn’t allow ebooks to be shared among family members. Amazon does, but their TOS says one thing and their policies after being asked specifically is something else. Kobo has said outright that it’s against their TOS to lend an ebook reader to someone other than the account holder, in that only the account holder is authorized to read those books.

    (I am aware that everyone ignores these rules; spouses and other family members share ebooks. I am nonplussed when people freak out over teenage filesharing, after many public declarations that it’s okay to “ignore the stupid parts” of the TOS. It’s not like Terms of Service are written in Stupid and Nonstupid fonts.)

    Getting ereaders to kids aged 2-13, during which time most kids are willing to accept substantial levels of direction in their reading habits, won’t keep them reading from 14-17. If they can’t acquire books on their own, they’ll find something else to do with their time.

    AFAIK, none of the ebook sellers have a program for kids–not even “here’s an account that your parent puts money into; you can buy books up to that limit.” A credit card is needed to buy ebooks, so ebooks remain a parent-filtered activity… which is not how kids become avid long-time readers.

    • I saw an ad the other day that strongly implied the new Nook has multiple-family-member accounts, including kids, although I don’t know if it specifically addresses your specific concern specifically. :) If not, it’s just a matter of time.

    • So many exact things I have been thinking!

      None of the ebook distributors have a good way to search their kid ebooks, and if you search without putting in the “children’s lit” parameter, options come up that *no one* would consider kid friendly. (I have been shocked by what came up when I search for some terms that I thought would be only specific to my middle grade novel.)

      This is definitely something that brick and mortar stores do better. If you send your kid to the children’s and YA part of the store they might come back with something you aren’t entirely happy with, but they also won’t have been accidentally looking through erotica. :)

  8. I have ten-year-old twins and recently we purchased Kobo Minis for them. The Mini has the full Kobo Touch experience (I love their devices) and is easier for their small hands to hold comfortably. Plus, they love how cute they are.

    We’d love to get the girls new iTouches, but that will have to wait until their birthday this summer since they’re a little $$$ for us at the moment.

    @Danyelle – I have a nephew who’s autistic and he *loves* the iPad he got last Christmas.

    • Children with special needs have for many years had available to them what’s called assistive communications technology. Many children on the more severe end of the autistic spectrum use a special-purpose communications device that costs THOUSANDS of dollars. The same functionality, with vastly improved scope, is now available for a few-hundred-dollar tablet and a few-hundred-dollar app. (Which seems like a lot until you remember the alternative doesn’t do anything else, is much more limited in scope and flexibility, and again costs THOUSANDS of dollars.) The leading program is called TouchChat and is available for a variety of platforms.

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