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More Americans E-Reading, Increasingly on Tablets

27 December 2012

From Digital Book World:

More Americans are reading ebooks than ever before, according to a new study.

Nearly a quarter of Americans read an ebook in the last year, up from 16% a year ago, according to a study released today by the Pew Internet and American Life project.

. . . .

Link to the rest at Digital Book World

Ebook/Ereader Growth

5 Comments to “More Americans E-Reading, Increasingly on Tablets”

  1. P.G.

    In my own experience, a lotta folks just like me, more or less gave up reading paperbacks when the eyes started to fade, making reading even with glasses less exciting.

    Maybe a touch of ego was involved, who wants to buy large print, they don’t have ‘em at airport lounge bookshops and the range is poor.

    Along comes Kindle, boom.

    That’s what happened to me, and I’m now a voracious reader again. I’m not alone, lots a folks my age or thereabouts have done exactly the same thing.

    Doesn’t matter what we’re reading on, just that we’re reading.

    brendan

    • Agreed, Brendan. My mother, who’s in her 80’s, has been an avid reader all her life and she loves the ability to set the font at the size she likes on her Kindle.

  2. A friend of mine, who was reading – like me – on his I-phone, just got an I-Pad for Christmas.

    He is estactic about how easy and wonderful it is to read on the I-Pad. He LOVES it.

    I don’t know this personally, but evidentally, tablets are wonderful.

    In terms of the market for books growing – I think that books have been very inaccessible. I was just thinking about the old days, when I didn’t even know when an author I loved had a new book out. It was almost impossible to track it. One of the reasons I re-read the books I already had a million times is that it was hard to find new authors, hard to get books, and the whole thing was expensive.

    I believe there are many people like me, and the market for books has just begun to be tapped.

  3. Completely anecdotal…

    My parents decided to get me a Kindle Fire HD for Christmas. (I didn’t have it on my wishlist as I intended to buy a Kindle for myself sometime next year, but I’m not complaining.)

    They said that these things were flying off the shelf while they were there trying to decide what to get me. The salespeople kept trying to sell them the Sony Galaxy (iirc) and if I understood them correctly after seeing the screens of both, they decided on the Kindle. Apparently everyone in Best Buy the day they were felt the same way.

    Now, how many of the local people will use their Fire to read books, I have no idea. I’ve been using mine for exactly nothing other than watching Toy Soldiers and playing a few free games.

    My intentions are to try out the lending library to see what the experience is like for a Prime user, but that means actually tearing myself away from Angry Birds. ;p

  4. I’m using my husbands Nook Touch after struggling for a year with a Nook Color. E-ink is just easier on my eyes.

    My book buying is up.

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