From Social Media Today:
140 characters. Talk about a pair of pixelated handcuffs! But that limit shouldn’t be seen as an issue, it should be seen as an opportunity. It can be hard to get your point across within that limit, never mind getting people to actually act upon your tweets, but with the right approach, writing effective tweets will become like second nature. Read on for some key pointers…
Think message first!
Twitter moves at lightning pace – that means your tweets have to catch the eye! Let’s imagine a scenario within which you’ve written a blog post and you want to share it via Twitter. What should your tweet look like? I’ll start with a bad example:
In my new blog post, I’ve written tips on how to write effective tweets so that your tweets get noticed – http://bit.ly/11sOdHu
Why is this bad?
- It doesn’t hit the reader with a key piece of information first
- It rambles
- The language is clumsy
How can you make this tweet more effective? Start with the headline of your post:
How to Write Effective Tweets – http://bit.ly/11sOdHu < essential reading for digital marketers #marketing
The use of ‘how to’ lets the reader know that they are going to (hopefully!) learn something by reading the post. I then tell them exactly what they will learn. The link is nice and early in the tweet, meaning they don’t necessarily need to read the rest of the tweet. By saying ‘essential reading’, I’m making the reader feel like they must read this, or potentially miss out on key information. I’m playing on their minds a little. Notice I’ve only used one hashtag, I advise never to use more than two. There’s also plenty of characters left, meaning users can add a note if they want to when re-tweeting etc. Always think key message first!
Link to the rest at Social Media Today