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Indie Authors + Indie Bookstore = Self-Pub Success

10 February 2011

Blog post from Josie Leavitt, co-owner of The Flying Pig Bookstore in Shelburne, Vermont, about working with two local authors who self-pubbed in hard copy.  This approach doesn’t sound scalable, but more than one major author has started the big climb when indie bookstores start singing praises.

Excerpts:

This past holiday season two of our bestsellers were self-published books. This was a HUGE surprise to me when I ran the numbers at the end of the year. I have had time now to ponder the reason for this and have several reasons that this happened.

– The books were actually good.

. . . .

– Both authors were relentless at getting excellent press about their books. They didn’t just get press once, they got it repeatedly.

. . . .

– The authors were good about checking in about stock levels. Normally, self-published authors can get a little overly aggressive about checking stock, but with these two books at the holidays, it was enormously helpfu

. . . .

– Both authors were very meticulous about record-keeping. This just makes my job easier. We try to keep up with receiving self-published books when they come, but so often the consignment issue precludes entering books into the inventory, so having another set of good records was vital. I know how many I’ve sold by the negative numbers listed for that book at the end of the day. Basically, I receive backwards and the authors do it the right way, so it works out.

Link to the rest at Publishers Weekly ShelfTalker

Advertising-Promotion-Marketing, Indie Bookstores, Self-Publishing