Home » Advertising-Promotion-Marketing, Indie Bookstores, Self-Publishing » Indie Authors + Indie Bookstore = Self-Pub Success

Indie Authors + Indie Bookstore = Self-Pub Success

10 February 2011

Blog post from Josie Leavitt, co-owner of The Flying Pig Bookstore in Shelburne, Vermont, about working with two local authors who self-pubbed in hard copy.  This approach doesn’t sound scalable, but more than one major author has started the big climb when indie bookstores start singing praises.


This past holiday season two of our bestsellers were self-published books. This was a HUGE surprise to me when I ran the numbers at the end of the year. I have had time now to ponder the reason for this and have several reasons that this happened.

– The books were actually good.

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– Both authors were relentless at getting excellent press about their books. They didn’t just get press once, they got it repeatedly.

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– The authors were good about checking in about stock levels. Normally, self-published authors can get a little overly aggressive about checking stock, but with these two books at the holidays, it was enormously helpfu

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– Both authors were very meticulous about record-keeping. This just makes my job easier. We try to keep up with receiving self-published books when they come, but so often the consignment issue precludes entering books into the inventory, so having another set of good records was vital. I know how many I’ve sold by the negative numbers listed for that book at the end of the day. Basically, I receive backwards and the authors do it the right way, so it works out.

Link to the rest at Publishers Weekly ShelfTalker

Advertising-Promotion-Marketing, Indie Bookstores, Self-Publishing