Whether, like zillions of people, you like Amanda Hocking’s books or, like others, you do not, she is a very savvy author-entrepreneur. She definitely deserves the entrepreneur title.
She didn’t take a four-book deal with St. Martin’s for any of the reasons you think she did and she’s not done with self-publishing.
From her blog:
Here are the two considerations I made in my decision: what’s best for my career, and what’s best for my reader. (Notice I didn’t say what was best for my wallet).
It boils down to these points:
1. Readers inability to find my books when they want them. I am getting an increasing number of emails from people who go into bookstores to buy my books for themselves or friends or family members, and not only does Barnes & Noble not carry my book, they can’t even order it for them. People are requesting my books, and they can’t get them.
2. Readers complaints about the editing of my books. I have hired editors. Many, many editors. And I know that I can outsource editing, but I’m clearly doing a really shitty job of picking editors.
3. The amount of books I’ve written and the rate of speed that I write books. If it took me five years to write a book, and I only had one book written, I’d be thinking long and hard about this deal. But right now, I have 19 books currently written. By the time the Watersong series goes to print, I’ll still have 19-24 titles at least that I can self-publish.
The reason I took this deal wasn’t for the money. At least not the upfront money. Also, let’s be honest – if I self-published the Watersong series on my own, I could probably make $2 million within a year or two. Five years tops. I am fully aware that I stand a chance of losing money on this deal compared to what I could make self-publishing.
Link to the rest at Amanda Hocking’s Blog