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Marketing for Introverts

26 May 2011

I haven’t blogged about Shrinking Violet Promotions for awhile. Their subtitle is Marketing for Introverts.

The recurring theme of their posts is the inherent contradiction between the dominant personality type among authors and the need for authors to promote their books which, face it, involves some degree of extroversion.

Here are some excerpts from an interview with introverted author Allen Zadoff:

SVP: You’ve been called the Little Introvert That Could. What’s your secret?

I moisturize.  Actually, that doesn’t help much.  I think the key is accepting my limitations, even leaning into them a little. For example, I’m not great with social networking.  When my first novel Food, Girls, and Other Things I Can’t Have was published, it was suggested I get on Twitter.  I checked it out and saw that people who were good at it were tweeting a dozen or more times per day.  They were funny and real, they were carrying on a conversation as part of a community. I could see what they were doing, but I couldn’t do it myself. So I was thinking, “I’m dead. I can’t tweet. I’m dead.”  As if Twitter were oxygen, right?

. . . .

SVP: When did you first realize you were an introvert?

I was very shy in the womb. I hardly spoke to anyone. When I got out, the trend continued.

. . . .

SVP: Did your life B. P. (Before Publication) involve extroverted activities?

Of course it did. To tell the truth, I’m an introvert with a taste for extroversion.  I really enjoy people. One of my favorite experiences was when I went to a friend’s wedding out of town, and a whole bunch of our mutual friends were staying in the same hotel.  I was on vacation for the weekend, but I was surrounded by people I knew.  I felt like a flower who had just discovered the sun.

Link to the rest at Shrinking Violet Promotions