David Gaughran is a regular visitor and comment contributor here. David has written a detailed analysis of what J.K. Rowling is doing with Pottermore and has pulled out several elements Passive Guy hasn’t seen elsewhere.
She will pay Sony & OverDrive a percentage. Sony will build the “interactive reading experience” and manage the website. A percentage is their fee. Same for OverDrive who will build and manage the e-shop.
Why Warner are getting a percentage is less obvious. My guess is that it’s because they own the rights to any game set in the Harry Potter world. Rowling has been careful to describe the “interactive reading experience” as anything other than a game.
However, the descriptions of how that will work, and the screenshots, leave little doubt that she could have been open to a legal challenge without coming to some agreement with Warner first. In addition, they owned the trademark to the word “Pottermore”.
. . . .
The e-books will be available from October. She is going to give a sneak preview to 1 million lucky readers who will be able to “shape the interactive reading experience”.
If you are a Harry Potter fan you will be bouncing off the walls just imagining what that could be. From now until the end of July, you can enter your email address to be in with a chance to be one of those lucky 1 million.
She will hoover up the email address of every single Harry Potter superfan in the world. Then she is going to sell directly to them.
October will see the launch of the interactive reading experience of the first book only. The second book will come in 2012. Do you see what is happening here?
The movies are at the end of their run, with the final one being released shortly. There are no more movies in the pipeline. There will also be no more Harry Potter books. There may be related stuff, such as an encyclopedia, but no new books in the series.
Now she will have a “new Harry Potter release” for her fans every year – a new interactive version for them to experience – only on her website. She is tying them in. It’s genius.
Link to the rest at David Gaughran