Want to drive a stake through the heart of ebook pirates?
Lower your prices says Piotr Kowalczyk.
Two e-books, priced $9.99 and $0.99, start two completely different purchase processes. The price level is affecting how eager we are to get a pirated copy. In case of e-books it’s combined with, in my opinion, the biggest solution to piracy –convenience.
Digital goods (especially the ones under a magical level of 1 dollar) – music, e-books, applications – join a group of impulse purchase products. It’s not only because of a price. It’s because of possibility of immediate consumption.
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For a piracy site users all what’s there is free (or for a price of a premium account/features – which is another case). In fact they don’t really know how much they save, because they don’t know the price of the original copy.
The economics of downloading pirated content is that you download items in bulk. You download a folder with e-books, convert files to your primary format and upload to your device.
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You’ve just bought a Kindle e-reader. You have to learn how to use the device and download e-books legally – enough for a start. You probably keep in mind that there is always a possibility to use illegal sources. The only thing is that it’s a whole new world to learn. Some people, including me, don’t want to bother with it. I want to read books, not waste my time on file conversion and adding e-books to my virtual bookshelf in a way which is not most convenient.
Kindle owner is aware of the price. It’s $0.99, full stop. She or he has a choice: to get the book in less than 60 seconds and start reading it or look for the pirated copy somewhere else. How long would it take to grab it, download, deal with DRM and upload to Kindle? 5 minutes, 15 minutes? 15 minutes every time you’ve found a book you want to read immediately.
Link to the rest at Password Incorrect