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Most — But Not All — Big Magazine Publishers Sign On for Amazon’s Tablet

27 September 2011

From a Wall Street Journal blog:

In 2010, magazine publishers got giddy about the prospects of selling their stuff on the iPad. This year’s version of the story: Lots of enthusiasm, tempered with a little bit of skepticism, over Amazon’s new tablet.

When Amazon unveils its new iPad-like device on Wednesday, it will have the backing of at least three of the big magazine publishers: Hearst, Conde Nast and Meredith all have deals to sell digital versions of their titles on the new device, according to industry sources.

The notable standout, for now, is Time Warner’s giant Time Inc., which has yet to come to terms with Amazon CEO Jeff Bezos. A person familiar with negotiations suggests that a deal won’t get done in the next two days, either — “hopefully by the end of the year” was the guidance I got today.

. . . .

Industry sources say publishers have tailored some of their titles for the seven-inch tablet that Amazon plans to unveil on Wednesday, with the expectation that the company will roll out a bigger version that is closer in size to the iPad next year. Both tablets will use Google’s Android operating system.

The publishers who are on board with Amazon view their decision to link up as a no-brainer: They want more distribution channels for their stuff, not fewer. And they’ve been begging, unsuccessfully, for a credible competitor to the iPad since April 2010.

. . . .

“You’ve got beauty and design with Apple, which we love,” says a publisher who has an Amazon deal. “But with Amazon you have marketing, and ease of use. We’re very optimistic.”

Link to the rest at All Things D

Amazon, Apple, Kindle, Tablets/Ereaders

One Comments to “Most — But Not All — Big Magazine Publishers Sign On for Amazon’s Tablet”

  1. “But with Amazon you have marketing, and ease of use.” That’s the money line.

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