An interesting picture of ebook sales from January 2010 to September 2011.
From Walt Shiel – Author, Pilot, Publisher:
The first, gratifying, news is that we are selling a lot more books. Although we’ve been in business since 2005, our total sales increased by 450% over those seven quarters! And that is unit sales, not dollar volume. I’m not going to get into raw numbers, since that is not my point…so don’t even ask. Again in unit sales, eBooks represented about 18% of our sales in the first quarter of 2010 but, and this is the kicker, 76% of unit sales in the last quarter (July-September 2011).
Next I looked at our sales of eBooks alone. We offer eBooks in three formats — Kindle, ePub, and PDF. So far, sales of the PDF formats is insignificant, down there in the noise level of the data. And, far and away, we sell more Kindle books than ePub books. We have our ePub editions for sale in the B&N Nook Store, the Apple iBookstore, Kobo Books, BooksonBoard, and a dozen other miscellaneous sites (the first three represent about 99% of our ePub sales). It turns out that, although Kindle represents the largest percentage of our eBooks sales, ePub is making some inroads, having jumped from almost zero in the first quarter of 2010 to about 20% in the last quarter.
So, what does it all mean? We’re still mulling it over. I have to admit that I am somewhat saddened by the tremendous increase in sales of eBooks while, at the same time, encouraged by the heady jump in total books sold. As for dollar sales, I will say that we make at least as much (in some cases more) per eBook sale as we do per print book sale.
Why would I be saddened? Personally, I am not a big fan of eBooks in any format, although I do read them occasionally. Somehow, I think we are losing something as a culture if eBook sales continue to increase the way they have over the past couple of years. However, if our readers want eBooks, we will offer eBooks.
Link to the rest at Walt Shiel – Author, Pilot, Publisher