From a Barnes & Noble press release:
To make last-minute shopping decisions even easier, Barnes & Noble is delivering an amazing trade-in offer for their in-demand and award-winning family of NOOK devices. Through December 24, 2011, customers can visit any Barnes & Noble bookstore and trade in their NOOK 1st Edition when they purchase any new NOOK device, and receive a $50 Barnes & Noble gift card free.
What’s more, Barnes & Noble is offering free shipping and gift wrapping on NOOK for the holidays. Online shoppers can order any NOOK by December 22, 2011 at 11:59 pm (EST) for free delivery in time for Christmas (December 24, 2011). And in any Barnes & Noble store, customers can have their newly purchased NOOK device gift-wrapped at no cost.
The gift cards — from this special promotion or those purchased separately online or in-store — can be used to purchase any digital or physical content from Barnes & Noble including NOOK accessories, NOOK Apps(TM) and more. NOOK Tablet and NOOK Color customers will also be able to apply their physical or digital Barnes & Noble gift cards while shopping on their devices.
Link to the rest at MarketWatch
This was issued yesterday and seems a bit last-minute. Passive Guy blogged about an Amazon trade-in program way back in October. Amazon’s program works for smartphones and Nooks too.