From Data Conversion Laboratory, an electronic document conversion company:
Data Conversion Laboratory (DCL), a leading provider of digital publishing services, reports 70 percent of 411 respondents to a survey drawn from a cross section of the publishing industry cited ‘quality’ as the most important consideration when publishing an eBook. Another important finding is that 63 percent of the respondents plan to publish a digital book in 2012.
“Eighteen months ago, more publishers were concerned about getting their information onto an eBook platform and quality was not the overarching theme it is now,” said DCL President and CEO Mark Gross. “The survey demonstrates that the publishing industry realizes consumers will not tolerate typos and bad formatting on a $15 eBook,” predicted Gross.
In another shift from tradition, 64 percent of the respondents stated they were interested in publishing non-fiction and technical digital content. This statistic is indicative of an expansion in the use of e-readers from casual reading of novels to a myriad of business and technical applications
. . . .
The DCL survey also discovered 43 percent of publishers realized the importance of compatibility with all e-readers, including iPad, MOBI (Kindle), Nook and custom formats. Within the publishers group, the iPad edged out Kindle at 44 percent as an e-reader, versus 36 percent preferring a Kindle.
Link to the rest at DCL Press Releases
As a note, the title to this post was the title of the press release, but it appears that publishers, not readers, were the subjects of DCL’s survey.