From author Bob Mayer:
2. Slow will also kill you. I’d forgotten that “I’ll get back to you next week” in traditional publishing equals “I might get back to you in a few months, but likely never” in the real world. That’s not going to cut it in the electronic age. Five years ago, when describing publishing, I’d use two terms: SLOW and TECHNOPHOBIC. Both are killers today. And they’re still damn slow. Tick-tock says the reaper.
. . . .
7. Pricing. While I believe in the value of the .99 eBook for getting readers, and $2.99 is a nice price for an indie, I think the real value of a novel has to be around $4.99 in eBook format. As a consultant, I’ve learned people don’t value what they get for free or for cheap. I don’t see NY lowering it’s prices much except that they will start to see the eBook as replacing the mass market paperback and price accordingly as they cut back on the bloated print overhead they no longer need.
8. Royalty rates. Going back to #2 above, the 25% rate is a no go. Not with 70% lurking for indie publishing. I think 50% of gross is fair. Which brings up the dangerous term “net”. Who the hell determines that? Publishers can play games all they want with contracts and terms, but sooner or later someone is going to turn over all three of the cups instead of just one and find out they’re getting conned. I see lawsuits pending over publisher accounting for eBooks.
Link to the rest at Write It Forward