Home » Advertising-Promotion-Marketing, Amazon » Does Amazon KDP Select Affect BookBuzzr Authors?

Does Amazon KDP Select Affect BookBuzzr Authors?

27 January 2012

From BookBuzzr, a company that provides book marketing tools:

KDP Select is an option for KDP publishers from Amazon. Through KDP Select, for an initial period of 90 days your Digital Book is exclusive to Kindle and is included in the Kindle Owners’ Lending Library Program where it will earn a share of a monthly cash fund when readers borrow it. Also, you can promote your Digital Book as free for up to 5 days during these 90 days.

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If your book is on the KDP Select program, you are perfectly within your rights to market and promote your book through other sources. For example, you can go ahead and tweet about your book on Twitter. And you can talk about your book on your blog. If you use BookBuzzr technologies to market your book, you are not distributing your book through BookBuzzr or selling your books through BookBuzzr. Therefore, you are not violating Amazon terms of service. So go ahead and continue with your BookBuzzr subscription. It may even help complement your efforts on the KDP Select program.

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The KDP Select FAQ Page states: “When you choose KDP Select for a book, you’re committing to make the digital format of that book available exclusively through KDP. During the period of exclusivity, you cannot distribute your book digitally anywhere else, including on your website, blogs, etc. However, you can continue to distribute your book in physical format, or in any format other than digital. See the KDP Select Terms and Conditions for more information.”

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However, when you provide your book excerpt it DOES NOT constitute a violation of KDP Select terms of service. Book excerpts have always been a valid form of book marketing for authors. The BookBuzzr Flipper Widget and Book Sampler is best-suited for book excerpts. If you are part of the KDP Select program, please do not upload your ENTIRE book. But feel free to put up your excerpt.

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Putting up an excerpt of your book is different from putting up your whole book. Amazon does not restrict you from promoting your own book via a book excerpt. They don’t want you to put up your entire book on places other than Amazon as it will affect their sales. However, putting up a book excerpt on the BookBuzzr widget will actually help Amazon by driving traffic to Amazon.  Having your excerpt up on BookBuzzr does not cause loss of revenues to Amazon since the final sale or distribution of the book happens on the Amazon – Kindle platform itself. If yousell your book on your site then you are in violation of KDP Select terms of service.

Link to the rest at BookBuzzr

Passive Guy hasn’t analyzed the issue BookBuzzr discusses, but this story illustrates some of the challenges small companies face working in the shadow of Amazon and Apple.

Indie authors aren’t the only ones who need to be watchful and agile.

Advertising-Promotion-Marketing, Amazon

2 Comments to “Does Amazon KDP Select Affect BookBuzzr Authors?”

  1. It was my understanding that Amazon does NOT let people use excerpts on their blogs either.

    I’m trying to remember where I heard it. It might just have been third hand on Kris Rusch’s blog, but it might have been on the KDP forums. (It was second hand either way: someone, after being told by a lower employee that it was all right, got a firm correction from higher ups saying “no excerpts! Exclusivity is exclusivity.”)

    I have not, however, heard from anyone who got in trouble for it.

  2. I’ve seen actual emails from Amazon support that say that book excerpts are NOT allowed. So, BookBuzzr is saying one thing, but Amazon support is saying another. It’s true that I haven’t heard of anyone getting in trouble for anyone posting excerpts, but according to the KDP Select contract, Amazon could respond quite harshly if they chose. That is not a good place to be as an author, as in this scenario Amazon holds all the ultimate power.

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