[T]he Pottermore store serves as an example of why even creators like Rowling, who have the resources to build their own platforms for everything, shouldn’t necessarily shun the enabler-middlemen [online bookstores] at every turn.
For one thing, there was the timeframe. The store was originally supposed to launch last October, but was delayed until now, eight months after the announcement. Prior to this, there were no legal electronic copies of Harry Potter available anywhere—even though pirated copies of each book were available almost immediately. Had Rowling embraced existing ebook stores, she could have released electronic copies alongside physical ones, instead of making her fans wait (and often pirate) in the interval.
Then there are the unnecessary additional barriers to access the books. Downloading from Pottermore requires you to create yet another account with yet another website—a growing source of consumer fatigue online. Rowling has struck deals with major ebook stores to funnel people into her website, meaning if you pull up a Harry Potter title somewhere like the Kindle Store, you are asked to click through and set up a separate Pottermore account, then go through additional steps to link it to your Amazon account. Since many readers do all their ebook shopping this way, and since these stores have always focused on (and found success by)reducing the number of forms and clicks needed to buy a book, this is likely to put off a lot of customers. It also means the books won’t be available in the iBook store, since Apple, with their trademark stubbornness, did not agree to a special deal alongside Sony, Amazon, Barnes & Noble and Google.
Link to the rest at TechDirt