[L]ots of website owners have an easier time proposing marriage than they do writing a solid About Page.
If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.
But just because they’re simple doesn’t mean people don’t screw them up.
There are certain mistakes that I see again and again, on sites that deserve better.
. . . .
Mistake 1. You don’t have an About Page
You might have some interesting content, a nice custom-designed header, a sweet-looking premium WordPress theme.
What you don’t have is an About page.
It might be completely missing because you think “About Pages are a cliché.”
Or because you’re freaked out about creating an About Page, so you’re just hoping no one will notice it’s missing.
Or you might have called it something clever like “Experience” or “The Scoop” or “But Wait, There’s More!”
When it comes to the interface on your website or blog, never forget the words of usability expert Steve Krug: Don’t Make Me Think.
I don’t want to look at your “Resonate” page and wonder if that’s where I find out who you are, what you do, and why I should read your site.
Every site needs an About Page. Don’t be clever. Call it About.
Mistake 2. I can’t find your name
Let’s say I want to link to you, or tweet something cool on your blog.
I would really like to know who you are. That means I need your name.
Not a spammy name like “The Real Estate King.” (Please don’t comment under those either. You can’t believe how bad this makes you look.)
Your name. As in, “What I say when I am introducing you?”
Unless you are Madonna, you need a last name, too.
(Incidentally, if your name is Dave Smith or Cathy Johnson, try including your middle name to make yourself more memorable and to give you a decent chance to rank for your own name in search engines. It works for David Meerman Scott and Carole Sevilla Brown, and it can work for you. If your middle name is common too, find a family name to put in there.)
Please note that this does not have to be your real name. Some people would rather keep some distance from readers, for security reasons or just to have a little privacy. There’s nothing wrong with that.
Link to the other 5 mistakes at CopyBlogger
Passive Guy can’t tell you the number of times he has excerpted and linked to an author or editor blog and wanted to include the name of the author or editor, but hasn’t been able to find it at all or can locate only “Ruth” or “Steve” on the blog.