From Jen Talty: Publishing is a Business of Business as Usual

25 June 2012

“and that is very bad.”

Over on Write it Forward:

“I have a fundamental problem with the idea of “business as usual”. Not in the sense that we have to run a business and it has to be done on a day-to-day business, but most business today are fluid and if you don’t keep up with the fluidity, well, for those of us living Rochester, NY it’s one word: Kodak. My father worked for Kodak way back in the day as a Regional Sales Rep for the Motion Picture Division and even then he said (mind you this is way back in the late 70’s) that if Kodak didn’t move with the times when it came to cameras they’d be a hurting company… Of course, Kodak was really a “film” company but you know there is this little thing called digital that seems to be turning many businesses upside down and inside out.

“Well, not my business.

“Bob and I have been in business together since December of 2009 (officially). Since then, we have changed or modified our business plan every 6 months. We just did it back in January and we’re doing it again this July (already making notes in Google docs for the Cool Gus Business meeting at Thrillerfest).  It’s exhausting and often times frustrating, but our industry is changing and we have to make adjustments or we’re going to go down with the Titanic (even though we got off a long time ago).

“Business as usual is a form of insanity: doing the same thing over and over again, but expecting different results. Perhaps making a very slight adjustment like reducing print runs and deciding to remove DRM from eBooks. Well, I guess better late than never. Yes, I know, authors are screaming that I think smaller print runs are a good thing. How about lower advances? I once said that it wasn’t just publishers that had to change the way they think and do business, but that the author had to as well. Funny thing about change, most of us don’t like it. It took Bob a good year to wrap his brain around what we were doing. Not that I got there any sooner, but my perspective was different. I’d never been traditionally published and I read eBooks.”

Read the rest at Write It Forward.

—  Julia Barrett

Advertising-Promotion-Marketing, Agents, Big Publishing, Books in General, Ebooks, Indie Bookstores, Self-Publishing, Small Presses, The Business of Writing