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Seven marketing sins

13 June 2012

From marketing guru and bestselling author Seth Godin:

Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.

Selfish… we have a choice, and if we sense that this is all about you, not us, our choice will be to go somewhere else.

. . . .

Jealous… is someone doing better than you? Of course they are. There’s always someone doing better than you. But if you let your jealousy change your products or your attitude or your story, we’re going to leave.

. . . .

Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.

Link to the rest at Seth’s Blog

If you can get past the annoying MSNBC interviewer, Seth has some good things to say in the following interview:

Advertising-Promotion-Marketing, Seth Godin

11 Comments to “Seven marketing sins”

  1. One of the sins is being selfish; it reminds me about the blog about offering or not offering books for free on Amazon Kindle. How better to show how un-selfish you are, than by giving your book away for free. And if anyone is in the mood for a free book “Arboregal, the Lorn Tree” the enhanced edition is free now for the last time on Amazon Kindle. Ciao!

    • Yeah did you actually read Mr Godin’s description of selfish.

      Quote “…if we sense that this is all about you, not us, our choice will be to go somewhere else.” unquote.

      • Exactly!

        Even apparent altruism can be selfish… and creepy.

        • Hmm, so Seth Godin being interviewed and placing the clip on Youtube is not altruistic? Pay attention at what the interviewer is saying about Seth Godin’s credentials, all justified, which helps his career. If you have an objection by mentioning my book, it is free, I didn’t say buy it. But then Seth said something about jealousy too. Peace!

  2. This is great advice; Seth Godin’s always worth listening to, but — I keep getting stuck on this paradoxical sentence:

    “Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.”

    …. Umm, wouldn’t it take exactly as long as doing it over the same period of time?

  3. Mr. Godin projected seemed wise and well versed until he claimed the Parthenon was a hundred miles from the Leaning Tower of Pisa.

  4. Wow this was interesting! “Story” was a key word for me

  5. One thing I’m hoping is that authors quit trying to sell their books to other authors. We’re here by and large to talk shop, not hawk our wares at each other.

    • Indeed.

      And it seems to be becoming more common here on PV. I’ve seen no less than three direct/overt instances of this the last three days that I can think of off the top of my head.

      There’s some you can let slide, but even seeing the “signatures” of what the person “does” is starting to annoy me. For goodness sake – link whatever you want people to take a gander at and post on topic! I keep my mouth shut if I don’t have anything to contribute/observe or something I think is mildly amusing/clever to quip. I wish people would stop posting with a, “Good article (original article’s author). By the way, [PITCH HERE] [SIGNATURE HERE]”

  6. Is anyone else irritated by the fact that in the blog post, he’s talking about “sins” and then has a list of adjectives, not nouns?

    Come on… we’re all writers here. 😉

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